East Cooper Avenue Offers a Bevy of Boutiques for Aspen Shoppers


Aspen wardrobes are nothing if not eclectic, with yoga gear and hiking pants stashed alongside chic tops, bohemian skirts and luxe dresses. Flexibility is key in a place where scaling mountains may fill the afternoon, but fine dining awaits in the evening. Luckily, boutiques in this town are ready with apparel to suit any occasion and taste, whether you’re seeking to add one new item or overhaul your closet.

With so many fashionable finds, prepare for a shopping marathon that’s as adrenaline-fueled as yesterday’s rock climbing expedition and will reward you with head-turning outfits that last all summer. To help navigate the sartorial scene, local concierges share their top five seasonal picks for the best boutiques on East Cooper Avenue.

Start at the intersection of South Mill Street and East Cooper Avenue and traverse down Cooper, popping
into whimsical stores—some of which can only be found in Aspen. Places like Boogie’s Retail and Gorsuch carry apparel and footwear, while other shops specialize in jewelry and other accessories.


1. Gorsuch

Gorsuch (Photo by Alex Irvin)
Gorsuch (Photo by Alex Irvin)

“Gorsuch has also proven to be very popular.” The go-to shop for high-end ski clothing and equipment during winter also curates a selection of women’s summer attire that’s both chic and relaxed. Dresses in lightweight white fabrics and tops in vibrant colors and vivid prints are imbued with a sense of resort style that extends to the accessories. (419 E. Cooper Ave.; 970-925-7576; gorsuch.com) —Sonya Haushalter, concierge at The Ritz-Carlton Club, Aspen Highlands


2. Boogie’s Retail

“Boogie’s is a great … mountain brand store. You can find everything you’re looking for and they have shoes as well.” A local favorite, especially for denim, the shop stocks a wide selection of jeans in various brands, cuts and washes, complemented by shirts, belts and footwear for both casual and dressy occasions. (534 E. Cooper Ave.; 970-925-6111) —Allana Long, concierge at Viceroy Snowmass


3. P.E. 101

“A longtime staple to Aspen’s shopping mecca is P.E. 101. A small boutique with a plethora of apparel, P.E. 101 offers gorgeous fabrics with fashion-forward styles. If you’re looking for a sexy pair of trousers and that cute tank top for your night out on the town or an elegant cocktail dress to wow your someone special, P.E. 101 is the place.” (500 E. Cooper Ave.; 970-925-9317; pe101aspen.com) —Lynsey Martin, residence concierge in Aspen


4. Pitkin County Dry Goods

“I love Pitkin County Dry Goods because it has been in Aspen for more than 30 years and offers a varying range, [from] … contemporary clothing to leather outdoor apparel for both men and women.” It’s easy to put together a stunning ensemble with upscale brands such as Elizabeth and James, Helmut Lang and Joie. Add the final touch with designer jewelry, belts, scarves and handbags. (520 E. Cooper Ave.; 970-925-1681; pitkincountydrygoods.com) —Sonya Haushalter, concierge at The Ritz-Carlton Club, Aspen Highlands


5. O2 Aspen

“We have a store called O2 Aspen that offers … a nice boutique.” The standalone boutique’s contemporary lifestyle attire blends simplicity with luxury for chic wardrobe choices. (605 E. Cooper Ave.; 970-925-3161; o2aspen.com) —Allana Long, concierge at Viceroy Snowmass


More to Shop

6. Aspen Sports (408 E. Cooper Ave.; 970-925-6331; aspensports.com)

7. The Golden Bough (602 E. Cooper Ave., Ste. 104; 970-925-2660; thegoldenbough.net)

8. Kali’s Denim (525 E. Cooper Ave.; 970-925-7722)

9. Kemo Sabe (434 E. Cooper Ave.; 970-925-7878; kemosabe.com)

10. Meridian Jewelers (525 E. Cooper Ave.; 970-925-3833; meridianjewelers.com)


—Written by Sharon Stello