Aspen’s Latest Styles Abound on South Galena Street

Lululemon Athletica

With the chilly winters and dry summers, Aspen wardrobes are nothing if not diverse, and the city’s boutiques reflect a similar make-up. High-end designers like Prada and Gucci have outposts here, as well as independent shops like Pitkin County Dry Goods and Ute Mountaineer. Although Aspen may be surrounded by wilderness, stores are on point with the latest trends that can be found in any big city. Peruse the latest in workout wear, flowy dresses, art-inspired shirts, jumpsuits, denim and pieces made from sheer and lace fabrics. Sophisticated styles abound with classic and playful prints, streamlined silhouettes and luxurious detailing. And, of course, boutiques offer the finishing touches: Shoes and handbags add a pop of color, while jewelry completes the ensemble with a nod to tribal motifs or a hint of glamour.

Between Hopkins and Cooper avenues, South Galena Street is teeming with varying storefronts. From the luxury cosmetics boutique Cos Bar to fitness shops like Ute Mountaineer and Marmot to upscale brands such as Prada, Gucci and Christian Dior, there’s something for everyone. Here, local concierges share their top three picks on the thoroughfare, with a few honorable mentions perfect for an all-day affair.


1. Lululemon Athletica

Lululmeon Athletica
Lululmeon Athletica

“During the night, people will dress up, but during the day it’s usually hiking or workout clothes. Lululemon Athletica [is known for] … stylish workout apparel.” For active travelers and residents, the shop carries all manner of fitness wear—leggings, yoga pants, running shorts, sporty tank tops and T-shirts—for women on the go. Headbands, yoga mats and water bottles are also available to aid in your next exercise session. (204 S. Galena St.; 970-925-2033; —Allana Long, concierge at Viceroy Snowmass


2. Theory

Theory caters to those with a versatile lifestyle, which matches the needs of active-minded Aspenites and visitors. The contemporary clothing is comfortable and attractive, incorporating Lycra into other fabrics for a stretchy fit and slim silhouette. Easygoing yet refined dresses, shirts and pants come mostly in neutral colors, making it simple to mix and match for endless outfit combinations. (204 S. Galena St., Ste. 100; 970-544-0079; —Allana Long, concierge at Viceroy Snowmass


3. Ute Mountaineer

“For outdoor clothing, Ute Mountaineer … [is] a great shop for all the summer activities we have here in Aspen. In addition to clothing, they have shoes and equipment.” The family-owned specialty store is ready with apparel that’s both functional and stylish for yoga, running and hiking, plus casual wear from brands like Patagonia and Soybu. (210 S. Galena St.; 970-925-2849; —Allana Long, concierge at Viceroy Snowmass


More to Shop

4. Cos Bar (309 S. Galena St.; 970-925-6249;

5. Christian Dior (201 S. Galena St.; 970-544-5222;

6. Gucci (203 S. Galena St.; 970-920-9150;

7. Loro Piana (316 S. Galena St.; 970-544-0502;

8. Marmot (210 S. Galena St.; 970-925-7719;


—Written by Sharon Stello