In Full Bloom


Summer’s most recognizable counterpart is back and better than ever—and with a serious twist.

By Tess Eyrich


Floral prints and summertime have enjoyed a decades-long marriage, but designers this season are turning one of fashion’s most familiar partnerships on its head with technicolored patterns and hyper-realistic embellishments. These are hardly your grandmother’s florals—instead, think gauzy gowns bedecked with crepe blossoms and psychedelic cocktail sheaths that are putting a contemporary spin on vintage silhouettes. Men, meanwhile, can no longer be content to settle for a flower in the lapel, as ready-to-wear portfolios are rife with retro-inspired, fitted Hawaiian shirts; graphic outerwear; and even luxe suiting covered in fanciful sprays.